
While I try not to ride Colbert's coattails, I have to give a "tip of my hat" to the Willamette Week for freely advertising the book launch for (friend of the site) Tim Harnett's debut book "Trompe L'oeil." Since the Mercury was also sent the information and didn't even mention the launch, we have finally settled the debate as to which paper is cooler. See how this works--they freely advertise us, we freely advertise for them. That's how book marketing should be done!
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